This year’s fan-friendly off-field offerings in Adelaide highlight a growing incursion from sporting entities into the festival space
Adelaide’s hotels are nearing full and the airport is already under strain. DJs? Booked. Grass neatly mown from Glenelg to the Adelaide Hills. The pie floaters, ready to reheat.
The AFL returns to South Australia for the second iteration of Gather Round starting on Thursday, as it seeks to establish a major date on the Australian sporting calendar and tap into the growth in sporting-lifestyle crossovers.