Running a football club has shown me the sport is a rule unto itself | Jason Stockwood

From having no ‘profit motive’ as a primary objective to the practice of buying and selling players, different norms apply

As someone who has had a career in three distinct sectors – travel, dating and insurance – I have always believed that the general characteristics of businesses remain the same regardless of the industry. The application of finance, marketing, HR, strategy, technology and other aspects are fairly standardised and can be overlaid on to the specific product expertise required.

My career has coincided with and been significantly influenced by the impact of technology and how it enhances a business’s ability to prioritise what customers want and need. In football, I have noticed there are some distinct differences that appear to make the sport an exception to these rules.

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