Basketball boom: NBL closes gap on rivals with family fun and community focus | Jack Snape

Record attendance figures and rising interest in Australia’s premier hoops competition are in stark contrast to some rival sports

Kids with colouring-in books and dogged fans are helping drive National Basketball League crowds to record levels, and forcing a rethink of the orthodox Australian sporting hierarchy.

The NBL, which concludes its regular season this week, has reached an average attendance of more than 7,000 for the first time. The surge has brought the league to within sight of the A-League Men and its average crowd of just over 8,000.

Continue reading…