NCAA men’s basketball final ratings up, but fall short of women’sSouth Carolina-Iowa averaged 18.7m viewers on ABC and ESPN
South Carolina’s 87-75 victory over Caitlin Clark and Iowa in the women’s NCAA championship game has achieved a pair of milestones.
It is the first time the women’s title game outdrew the men. It also was the second most-watched non-Olympic women’s sporting event on US television.