Value betting software scans bookmaker odds and flags prices that look higher than they should be. It can save you hours of checking by hand. But it is a price-finding tool, not a profit machine, and it comes with real costs and limits.
This guide explains the main types of tool, how scanners work, what they cost and what to watch for. Then it looks at the named tools UK users ask about most.
We may earn a commission if you sign up through some links on this page. It doesn’t change what we say.
The short version
- There are 3 main types: odds comparison, positive-EV scanners and record trackers.
- Scanners estimate a fair price from a sharp market, then flag bookmakers that beat it.
- Subscriptions can cost more than a small edge returns, so do the sums first.
- No software removes risk, and winning accounts often get restricted.
The 3 types of value betting software
Odds comparison
An odds comparison site shows the prices for one market across many bookmakers. It is the simplest tool, and often free. So it is a good place to start if you want to practise odds shopping before you pay for anything.
Positive-EV scanners
A positive-EV scanner goes a step further. It works out a fair price for each outcome, then lists the bets where a bookmaker offers more. These are the tools most people mean when they talk about value betting software.
Record trackers
A tracker logs your bets and works out your profit, yield and closing line value. Some scanners include one. However, a free spreadsheet does the same job, as our guide to betting records shows.
How value betting software scanners work
First, the scanner pulls odds from a sharp market. A sharp market is one that takes big bets and moves quickly on new information, so its prices tend to be accurate. In the UK, Betfair Exchange prices are the usual benchmark. Pinnacle is often named abroad, but it is not available to UK customers.
Next, the scanner removes the margin from those sharp prices to get fair odds. Then it compares the fair odds with prices at softer bookmakers. If a bookmaker’s price is high enough, the bet shows up as positive expected value (EV).
Worked example
A sharp market prices a match at 2.05 home, 3.60 draw and 3.90 away. The implied probabilities add up to 102.2%, so the margin is 2.2%.
After removing the margin, the home win has a fair chance of about 47.7%. That means fair odds of about 2.10.
Now say a soft bookmaker offers 2.25 on the home win. EV per £1 = 0.477 × 2.25 − 1 = about +0.074. So a £10 bet has an expected value of about +£0.74.
That is a long-run average, not a likely result. The bet still misses more than half the time.
Use the calculator below to check the EV of any price yourself.
Expected value calculator
What value betting software costs
Prices change often, so always check the current price on each provider’s own site. As a rough guide, we found free plans with heavy limits at one end, and plans costing well over £100 a month at the other. Many tools offer a short free trial, and most give a discount for paying yearly.
Then compare the fee with your likely returns. For example, say you pay £100 a month and achieve a 3% yield. You would need to stake about £3,333 a month just to cover the fee. That is a lot of turnover, so be honest about whether it fits your budget.
Value betting software for UK users
We checked each tool’s own website in October 2026. We haven’t tested them with real stakes, and we don’t rank them. So treat this as a starting point for your own checks.
RebelBetting
RebelBetting offers a value betting product and a separate sure betting (arbitrage) product. It says it scans 120+ bookmakers. There is a 14-day free trial with no card needed, limited to 50 bets a day. Its higher plan adds sharp bookmakers, brokers and exchanges. Check the current price, which is shown in US dollars.
Trademate Sports
Trademate Sports is a Norwegian platform that calls itself a “sports trading platform for serious bettors”. It uses sharp bookmaker prices to estimate true odds, then flags softer prices that beat them. It also tracks your results against the closing line. We couldn’t load its pricing page directly, but two reviews we checked put its entry plan at around €120 a month. Check the current price before you sign up.
OddsJam
OddsJam has a positive-EV tool, an arbitrage tool and a real-time odds screen. It offers a 7-day free trial. However, its site is built mainly around US sportsbooks, so check which UK bookmakers it covers before you pay.
Bet Hero
Bet Hero offers positive-EV and arbitrage scanning, plus free calculators for EV, Kelly, no-vig odds and CLV. It says it covers 400+ sportsbooks, and it shows UK brands such as bet365 and William Hill. Live betting is only on its top plan. It advertises a 7-day trial, but check the current price and terms.
Surebet.com
Surebet.com is mainly an arbitrage scanner, but it also lists value bets. Its free plan limits value bets to an edge of up to 10% and covers about half of events. Paid plans are sold by the week, month, quarter or year in euros, so check the current price.
OddsMonkey
OddsMonkey is best known for matched betting. Even so, its Pro and Elite plans include EV tools for offers such as 2UP, extra places and Lucky 15 bonuses. The Elite plan adds a tool called Edge Finder. These are mostly offer-based tools rather than a full value scanner, so check what is included in the current price.
What to watch for with value betting software
- Profit claims. Some sites show big average returns or member profits. These are marketing claims, not a forecast for you.
- “Guaranteed” language. Arbitrage tools often promise a sure profit. In practice, prices move, bets get voided and stakes get cut, so every bet still carries risk.
- Restrictions. Bookmakers are legally allowed to limit accounts for commercial reasons. A Gambling Commission review of 2024 data found 4.31% of active accounts were restricted. Also, 46.78% of restricted customers were in lifetime profit, against 25.42% of all customers. Read our guide to account restrictions before you start.
- Stale prices. A big edge often means an old or wrong price. Bookmakers can void bets placed at obvious errors under their terms.
- Your own judgement. Software finds prices. It doesn’t set your budget or your stakes, so keep using a bankroll plan and stick to it.
Finally, never break a bookmaker’s terms to keep betting. That means no extra accounts, no VPNs and no workarounds after a restriction.
Do you need value betting software at all?
Not to learn. You can judge prices by hand with free tools. For example, our Value Predictor shows statistics for goal markets, and our calculators handle the maths. Those are statistics, not tips.
Paid value betting software mainly saves time. So it makes most sense once you understand fair odds, keep honest records and know your limits. Even then, the software doesn’t remove risk or restrictions.
Related guides
- Value betting explained
- Expected value betting
- Sharp bookmakers
- Closing line value
- Value betting vs matched betting
18+ only. Betting should be fun, and every bet can lose. Set a budget you can afford to lose and stick to it. For free, confidential support, visit BeGambleAware.org or call the National Gambling Helpline on 0808 8020 133.